Useful tool with room for improvement
Updated December 16, 2015
Useful tool with room for improvement
Score 7 out of 10
Vetted Review
Verified User
Software Version
app.netbase.com
Modules Used
- Insight Composer
Overall Satisfaction with NetBase
We're an advertising agency, and we use NetBase in the strategic planning department as a consumer insight mining tool that helps us understand what the consumers think of a specific topic. That in turn informs the strategic approach we craft as inspiration to our creative department so they can develop meaningful work for our advertising clients.
- The new interface is very easy to navigate
- The new interface allows for quick, beautiful reports we can provide our clients
- Great at getting content from Twitter
- Great customer assistance
- Sentiment when analyzing data in Spanish could improve precision.
- During the analysis, excluding words should be a feature added, to get better results without having to go back to the topic area.
- An option of the dashboard templates should be a click-all-and-add, to make it easier to add several topics into one dashboard.
- More platforms need to be included in analysis, as Twitter is not the main platform for all consumers.
- Include analysis feature of the consumer comments on Facebook and YouTube.
2 - Two strategic planners use NetBase for insight mining do educate consumer strategies.
- Ability to track conversations to inform strategy
- Ability to track conversation results after specific campaigns