NetBase is the best most in-depth yet easy to use social listening tool on the market!
Updated November 18, 2016
NetBase is the best most in-depth yet easy to use social listening tool on the market!
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with NetBase
Netbase is predominantly used by our research team within the business, however, our content team also has access and uses it on a less regular basis. Within the research team we use it for a variety of projects from audience insights, to brand tracking, campaign tracking, market reports and monitoring of new product launches for clients as well as industry-wide thought leadership pieces and new business pitches.
- Natural language processing, top of the market!
- Easy to navigate, user-friendly interface, I have tested a lot of platforms and Netbase is by far the most straightforward tool, combined with the fact that you only have to use BOOLEAN if you want to, it makes it really quick to set up topics and start seeing data.
- Constantly evolving features, charts, functionality. They make it really easy to give feedback and genuinely take it on board, there are updates every month with new things that are happening within the tool and they are on top of the game with these.
- I actually can't think of any, they are constantly changing and improving and always ask for feedback! The problems aren't with Netbase as such but with the realm of social media.
- We are able to use Netbase in the research team to conduct social tracking projects which we can charge clients for and hit our targets.
- We also use it for audience/brand/market analysis for new business pitches.
Netbase is our chosen tool for a number of reasons including NLP capabilities, functionality, depth of data available, constantly evolving features and easy to use interface. We also found our reps to be extremely helpful, knowledgeable and have our best interests at heart.