Great team to work with
September 12, 2016

Great team to work with

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with NewsCred

We use Newscred as a provider of licensed content from a few different sources, and we also use the publishing platform to publish both the licensed content and our own original blog content. We use the Newscred analytics platform to track against our KPIs. The platform is used daily mostly by a handful of people within our marketing organization.
  • The publishing platform is extremely easy to use and serves all of our blog publishing needs.
  • The analytics function is great and provides us with real-time visibility to performance.
  • The team is the best thing about working with Newscred. They are extremely knowledgeable and responsive, and they're proactive about coming to us with suggestions about how to improve the performance of our content. Whenever we have an issue with or a question about the platform, they're responsive to our needs. We find their advice to be spot-on and insightful, and the relationship we have with them delivers a lot of value.
  • More sophisticated formatting capability in the publishing tool would be appreciated.
  • The analytics functionality seems still to be under development, but it could be more robust.
  • The analytics enables us to much more quickly and accurately determine which of our content is producing high levels of engagement.
The best thing about working with Newscred for us has been the ability to bypass our internal web team to instantaneously publish content (vs. dealing with SLAs of days or weeks), and then the ability to track the performance on our own, again without involving any other internal teams. This has greatly improved our efficiency and performance.

Optimizely Content Marketing Platform Feature Ratings

Ideation
Not Rated
Approval workflows
Not Rated
Content collaboration
Not Rated
Content calendar
Not Rated
Network for content licensing/production
7
Content hub
10
Forms / Gated content
Not Rated
Embedded CTAs
9
Content distribution
Not Rated
Content promotion
Not Rated
Content automation
Not Rated
Audience profiling and targeting
Not Rated
Closed-loop tracking and reporting
Not Rated
Content performance analytics
8
Campaign optimization dashboard
Not Rated
Competitive analytics
Not Rated