Item: Newswire
Rating: 9
Author: Verified User

Overall Satisfaction with Newswire

Use Cases and Deployment Scope

We use Newswire to look for interesting stories to cover. This is a small company, so rather than hiring someone to hunt down the stories, we let the stories come to us through Newswire. It's a good solution for us. And when we want to get the word out about something we are doing, we use Newswire in that way, too.

Pros and Cons

Pros

Sends out press releases.
Organizes stories by category.
Keeps updated with news.

Cons

Prices could be lower.
Would be nice to have an option to get our releases SEO'd.
Would be nice to have an option to check for optimizing open rates.

Return on Investment

Exposure - brand awareness.
Reaching people we otherwise could not have.
Being able to use the link in social media.

Usability

I'm not much of a tech person, so I really appreciate that I'm able to just sit down and basically cut and paste my press release into the Newswire system super easily. It makes a lot of sense to me. I don't have to hire anyone to do it. So I save time and money.

Alternatives Considered

PR Newswire

PR Newswire is just too expensive - and you get just as much coverage from Newswire. There's no need to spend that much money when the results are pretty much the same.

Key Insights

Do you think Newswire delivers good value for the price?

Yes

Are you happy with Newswire's feature set?

Yes

Did Newswire live up to sales and marketing promises?

Yes

Did implementation of Newswire go as expected?

Yes

Would you buy Newswire again?

Yes

Likelihood to Recommend

There are a lot of small companies like mine that don't have an in-house PR department, so Newswire is a great solution. You still have to write the release and make it "sell" though, without being "hard sell" - so if there were some options to get support on that, it would be helpful.

Comments

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Small Business PR Solution