Newswire almost gets it
December 21, 2021
Newswire almost gets it
Score 5 out of 10
Vetted Review
Verified User
Overall Satisfaction with Newswire
We provide PR distribution and management for our clients. PR has become a necessity to broaden brand awareness and establish social proof for a product launch. It's imperative that a launch campaign establishes trust and validity for a product when it just enters the e-commerce space. Without these, the challenges are significant to overcome when moving potential customers through a user funnel journey. PR helps address the common questions of "Who are you", "Why should I believe in this company to deliver" and most importantly, "Am I going to get exactly what is on the website".
Pros
- Easy to user user interface for press release distribution set up & publishing
- Reporting for reach and identifying outlets
- Excellent customer service
- Proactive support and assistance
Cons
- Marginal outlets and reach
- Ability to choose higher tier publications and outlets
- Removal of PR Newswire automatic placement
- Insightful data from Newswire's analytics
- Increased brand awareness
- Universal reach
Newswire stacks up poorly against Cision. However, we opted for Newswire as it offered automatic placement on Cision's PR Newswire for a much lower fee than going directly to Cision.
Do you think Newswire delivers good value for the price?
Not sure
Are you happy with Newswire's feature set?
Yes
Did Newswire live up to sales and marketing promises?
No
Did implementation of Newswire go as expected?
Yes
Would you buy Newswire again?
No
Comments
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