Good for getting pickup on a lot of sites, but don't expect to get highly targeted pickup
April 08, 2022

Good for getting pickup on a lot of sites, but don't expect to get highly targeted pickup

Kristian Bannister | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Newswire

We use Newswire to increase the reach of the research we conduct We already have a targeted media list for publications within our industry, but we don't have relationships with national press publications. Newswire gives us a way to quickly reach a wider number of publications without having to go to the effort of building up a broad media list.
  • More affordable than other newswire sevirces
  • Relatively easy to use
  • Good amount of flexibility with different packages
  • It would be helpful to have a more targeted list of sites and industries
  • Hard to tackle the ripple effect of other publications picking up by reusing the data
  • Ultimately, we didn't see many more sites pick up on our release beyond those where the newswire gets syndicated
  • Not a huge amount as the sites that picked it up weren't the highest quality
Not major issues with usability other than some issues with taking payment.
We've not used any other competitors recently.

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Newswire is good if you need a quick and easy way to get a press release out. It will get picked up on sites within its network but we didn't really see other sites pick up the story. If you know the sites and publications that you want to target, you'd probably be better off doing direct outreach to them and building up relationships, rather than believing Newswire is your one-stop solution for PR.