Good for getting pickup on a lot of sites, but don't expect to get highly targeted pickup
Overall Satisfaction with Newswire
We use Newswire to increase the reach of the research we conduct We already have a targeted media list for publications within our industry, but we don't have relationships with national press publications. Newswire gives us a way to quickly reach a wider number of publications without having to go to the effort of building up a broad media list.
Pros
- More affordable than other newswire sevirces
- Relatively easy to use
- Good amount of flexibility with different packages
Cons
- It would be helpful to have a more targeted list of sites and industries
- Hard to tackle the ripple effect of other publications picking up by reusing the data
- Ultimately, we didn't see many more sites pick up on our release beyond those where the newswire gets syndicated
- Not a huge amount as the sites that picked it up weren't the highest quality
We've not used any other competitors recently.
Do you think Newswire delivers good value for the price?
Yes
Are you happy with Newswire's feature set?
Yes
Did Newswire live up to sales and marketing promises?
No
Did implementation of Newswire go as expected?
Yes
Would you buy Newswire again?
Yes
Comments
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