Item: Newswire
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We use Newswire very strategically as we only have a few meaningful times where we need to get big important updates out to the world. We are very happy that when we need to get something on the wire, Newswire does a great job of getting the message out far and wide. We end up with hundreds of pickups and impressions in the high millions. The process of generating the content is pretty helpful, too, and ensuring we hit our target audience is important.

Pros and Cons

Media monitoring and analytics.
Content generation.
Getting the message out to a wide targeted audience.
General support is amazing too.

This is an industry-wide issue, but impressions can be hard to use as a metric.
Copywriting is hard, so I don't expect miracles, but this is always a great place to invest.
Improved click rates.

Return on Investment

Brand awareness.
Linkbacks to our site and improved SEO.
Social proof - we work with large brands and have a trusted national presence.
Millions of impressions doesn't necessarily mean clicks but it does look good.

Usability

Very easy to use and very easy to get started. You do not need to do any of the legwork if you are not a competent or strong writer. However, it's important to have reasonable expectations of the reach and impact, especially if you are not a titan of the industry. The platform is easy to use and easy to manage the impact and reach of your release.

Alternatives Considered

Cision PRWeb and PR Newswire

They all seem the same to me, just with varying interfaces and pricing. I went with Newswire just because I've used them in the past and have had a good experience. I am sure Cision is also good as it's an industry leader. The markets are a little varied, too, but I have not explored that much.

Key Insights

Do you think Newswire delivers good value for the price?

Yes

Are you happy with Newswire's feature set?

Yes

Did Newswire live up to sales and marketing promises?

Yes

Did implementation of Newswire go as expected?

Yes

Would you buy Newswire again?

Yes

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

Copywriting
Analytics
Media reach

Difficult Tasks

Nothing. This is very easy to use.

Mobile Interface Availability and Impressions

Yes, but I don't use it

Very happy with Newswire for all our PR needs.

Overall Satisfaction with Newswire