Item: Nielsen Marketing Cloud
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

It was used strictly by me and strictly for feedback from our clientele. We utilized surveys post-transaction closing to get feedback from our customers. It was a good way to gauge what were are doing right with our clients versus where or what we can improve upon. This allows us to adjust moving forward.

Pros and Cons

Surveys.
Marketing email.

Adding features.
Expanding options.
Allowing further customization.

Return on Investment

We like the feedback we had been receiving when in use.

Alternatives Considered

We have tried a myriad of other survey companies and have found that customization does not exist in the way we like to utilize it in the prefabricated platforms. We liked Nielsen better than SurveyMonkey because there was no forced branding page at the end that would force them to another unrelated message/page.

Key Insights

Do you think Nielsen Marketing Cloud delivers good value for the price?

Yes

Are you happy with Nielsen Marketing Cloud's feature set?

No

Did Nielsen Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Nielsen Marketing Cloud go as expected?

Yes

Would you buy Nielsen Marketing Cloud again?

No

Likelihood to Recommend

I think Nielsen is an ideal solution for survey and promotion. I think incentives for customers truly help the ROI on this platform. I feel they could do better with email customization but it's a great starting point. It's clear to see who access and what survey results are available as well.

Support Rating

5

I am rating this as neutral due to having minimal interaction with them.

Usability

8

Very easy to utilize. Features are basic. Again just not too much in the way of involved customization.

Good for the beginning

Overall Satisfaction with Nielsen Marketing Cloud