A great tool for customer analysis and improving your marketing techniques
April 19, 2022

A great tool for customer analysis and improving your marketing techniques

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Nielsen Marketing Cloud

This product is used at my organization in order to investigate our customers and develop much better forms of marketing based on the data we receive from this product. It helps us get very detailed information on our audience and improve our tactics based on this new and improved information.
  • Audience data
  • Customer analytics
  • Detailed overviews of customers
  • User interface
  • Tutorial
  • Collaboration
  • Customer data
  • Audience analysis
  • Marketing improvement help
  • Improved marketing success
  • Larger audience reach
  • Greater customer turnover
Atomized is great for visualization and is better in that area. However, Nielsen Marketing Cloud is much more in-depth and has many more features available that allow for a larger variety of types of analysis and other capabilities. It is a much better overall product in this realm of expertise.

Do you think Nielsen Marketing Cloud delivers good value for the price?

Yes

Are you happy with Nielsen Marketing Cloud's feature set?

Yes

Did Nielsen Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Nielsen Marketing Cloud go as expected?

Yes

Would you buy Nielsen Marketing Cloud again?

Yes

Affable - Influencer Marketing Platform, Ambassador Referral Marketing Platform (discontinued), Broadridge Distributed Marketing Solution (direxxis)
Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.

Nielsen Marketing Cloud Feature Ratings

Collection of first-party data
10
Collection of third-party data
10
Access to Third-party Data Providers
10
Audience taxonomy
10
Tag Management
10
Data Analysis Dashboard
10
Data Transfer
10
DSP integration
10
Campaign Analytics
10
Audience Analytics
10