NUVI - A perennial in our tech stack
January 29, 2016
NUVI - A perennial in our tech stack
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with NUVI
I'm primarily using NUVI for the following:
* Brand monitoring
* Tracking shifts in sentiment as a means of measuring creative effectiveness
* Audience profiling
* Influencer identification
* Influencer ranking
* Channel monitoring
- Dashboards - The standard dashboards are very client friendly. I initially starting using NUVI as a tool I platform I can easily project in my clients' social offices.
- Reports - Out of all the social listening tools, NUVI has the best standard report templates and the best customization options. I've been able to shorten our weekly social listening reporting process from hours to just a few minutes.
- Boolean - NUVI has the easiest Boolean builder of any social listening platform. For those not accustomed to building blocks of Boolean, NUVI has a few fields to fill out that will do it for you. In a few hours, I've trained interns to build rather complex Boolean [searches] that used to require experienced analysts.
- Live Mention Stream - For real time activations, nobody can beat NUVI's real time stream. Down to the second, I've used NUVI to effectively run Super Bowl parties, live Twitter chats and event surprise and delight campaigns.
- Facebook - NUVI is one of the only platforms offering private Facebook data!! 'Nuff said.
- In general, the flexibility of the platform is fantastic. I've been able to easily create monitors for keywords, monitors that track a list of specified handles, influencer identification, been able to pick out markets most important to brand based on conversation density, and easily create charts comparing the volume and sentiment of conversation around 100 influencers on a week to week basis. In my experience there are no other tools that can handle this breadth of activity (especially access to private Facebook data), especially within the price point.
- Monitor Management - It can be difficult to nest monitors into projects and then easily administer those projects. Additionally, there are few tools for changing a large number of monitors at once.
- Historical Data - NUVI doesn't offer much but this is more of an industry issue as most social platforms don't provide easy access to their historical data.
- Browser support - NUVI works much better on Chrome than Firefox.
5 - Our strategy and analytics teams are active NUVI users. At the front end of campaigns, they use it for consumer research and audience segmentation. During programs, we use it for consumer engagement. On the backend, we use it to measure shifts in sentiment as a measure of creative effectiveness.
- Efficiency - Weekly reporting has dropped from a few hours to roughly 30 minutes. Audience segmentation studies have dropped from a month to two weeks.
- ROI - NUVI is generally cheaper than most competitors. It's increased my margins.
- Happier clients - With greater efficiency comes faster turn around times and happier clients.