Item: Omnisend
Rating: 4
Author: Tatiana Balletti

Use Cases and Deployment Scope

We use Omnisend to send email blasts to our customer list. It is being used for our CBD brand and it helps us keep in touch, announce sales and drive traffic to our website.

Pros and Cons

Email content templates.
UX experience.
Audience segmentation and tagging.

More options to customize emails.
Better customer service.
Email scheduling.

Return on Investment

Increased efficiency.
Saves time.
Another method of driving direct sales to our site that works.

I would say Omnisend is fairly similar in UX, usability, pre-built content templates, and customizable features. I chose Omnisend because it seemed simple to start and the price was within budget. The list segmentation and contact import features feel superior to the other competitors.

Key Insights

Do you think Omnisend delivers good value for the price?

Yes

Are you happy with Omnisend's feature set?

Yes

Did Omnisend live up to sales and marketing promises?

Yes

Did implementation of Omnisend go as expected?

Yes

Would you buy Omnisend again?

Yes

Other Software Used

Google Analytics, Google Ads (formerly AdWords), Shopify

Likelihood to Recommend

Omnisend is user-friendly, similar to Mail Chimp for those starting out. It's easy to import contacts, segment them and build lists. The pre-built templates are aesthetically pleasing and easy to customize. For those with large customer lists and needing to make their email graphics a little more advanced, I would say Omnisend falls short.

Omnisend Review

Overall Satisfaction with Omnisend