Item: ON24
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

It is being used by the marketing department only, to my knowledge. We use it for webinars. I also have experience with using it through external sources via a sponsored webinar, for example. It seems to be a widely used tool which is great because the speakers feel more confident using it.

Webinar Use Case

Lead generation

Pros and Cons

Option for live or on-demand webinar
Integration with Marketo
Good support

Interface looks dated
Difficulty matching audio with presentation slides
Difficult to download webinars once uploaded to platform

Integration to CRM & Marketing Automation

I've used ON24 to integrate with Marketo, mainly for email notifications and lead follow up. I've found this integration to be valuable. You can create an event in Marketo and ON24 attendees will automatically upload into the list within the marketing automation platform. I have not used it in any other way.

Reliability and Availability

ON24 has been reliable for me so far in my use cases. I have also found that the support from ON24 has been helpful. It would be nice if it were easier to export a webinar file from the platform, though. I have not experienced any unplanned outages or application errors yet.

Return on Investment

New leads
Engagement of current leads
Seamless integration with Marketo

Alternatives Considered

I was not involved in the process of evaluating other products related to ON24. I believe I've heard of an Adobe product being an alternative, but I do not have any experience with it and there are no plans to switch our platform at this time. So I have no further information to offer.

Other Software Used

Marketo

Likelihood to Recommend

ON24 is well suited for webinars and it is nice how it can integrate with your marketing platform tool for lead gen. I've found ON24 difficult to use when I've needed to match up presentation slides with audio. I think there could be better training on that as I had a hard time and it made me not want to use it in that way again.

ON24 Review

Overall Satisfaction with ON24