Item: ON24
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

ON24 is being used as an online platform to provide product webinars and CE (continue Education) credits for the advisor. It is used within the department. It helps to bring our customer the latest information, a way of communication for product details and showcase. It also help with providing the advisor education to over 60000 advisors across the country. We use ON24 for also some SME webcast. We have done a few video webcasts as well.

Pros and Cons

Excellent customer service, our account manager is great.
Good platform within the industry.
User friendly in terms of customer experience.

Video webcast needs to be improved... the video with large speaker icon is not good.
Also need more customer tailoring (the old WCC allows admin to do more stuff).
The analytics can be better laid out, currently there are a lot of clicks.

Return on Investment

Engage customer!
Internal training course.
Effective product communication webcast.

Use Cases for Analytics Insights

Track registration and attendance
Enable sales follow-up
Optimize campaign nurture programs

COVID-19 Impact

We have been a long time customer with ON24, so this is not new to us in terms of online broadcasting. However, it is good to have ON24 readily access for COVID as all major event has been turned into online instead of in person. This really helps as we already have a platform ready to use and engage customer.

We have used the video component now with the webcast as presenter are more comfortable to be seen online via video. This helps with the customer engagement for sure.

Scalability

ON24 allows us to do a lot of calls over 1000 participants. This helps big time giving the scope. I would say we are looking to test out and expand the use of this. We hope to do more virtual events with the platform but the cost is a bit high. I know that they recently added the breakout room and more to come, but these are already some existing widgets to other event platforms.

Alternatives Considered

ON24 has been the one we used!!!

Other Software Used

Microsoft Teams, Brightcove Video, Google Analytics 360 (formerly Google Analytics Premium)

Likelihood to Recommend

I think ON24 is a great vendor to have for webcasting, it does its job for sure. The normal PowerPoint webcast works great with all these widgets for you to choose and add to the marketing side of things, the lead generation is also good. I would say they need more improvement on the video webcast, it is still not perfect compare to Zoom, MS Teams and other platforms. Archive and other editing can also be enhanced (compared to other company), they allow admin to do video editing on the platform back end.

long standing ON24 user

Overall Satisfaction with ON24