Item: ON24
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

When the pandemic hit, it changed our entire event strategy. We shifted from in-person conferences and events to live and on-demand webinars and courses with ON24. The tool is used across the marketing team and helps us create the event experience from the landing page registration form to email reminders to the actual video dashboard itself.

Pros and Cons

Easy to navigate.
Good user experience.

Limited ability to customize og tags.
No group reporting on registrations from multireg pages.
Group reporting on all events by source (time consuming to if you want to see which channel has performed best overall or for specific types of events like email, Facebook, cpc, etc.).

Return on Investment

Building our funnel.

Use Cases for Analytics Insights

Integrate with CRM/marketing automation software
Track registration and attendance

COVID-19 Impact

We didn't host virtual events prior to the pandemic. With ON24, we were able to quickly shift our event strategy to a virtual experience.

Scalability

It depends on how you build it.

Likelihood to Recommend

I am on the team managing ON24, my responsibilities are prepping pages for digital promotion and reporting on them. Another teammate is responsible for creating the events. ON24 for the most part is easy to navigate once you get the hang of it. My only issue with it is there seem to be some limitations with customizing the og tag - you can only upload one image size and can't use the full twitter card so your link will never look great shared across all social media platforms.

ON24 for Webinars

Overall Satisfaction with ON24