Can't live without it.
February 18, 2016
Can't live without it.
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Opal
I recommend Opal to clients for use in their digital departments, and then help to oversee execution of day-to-day social and digital programs, using the tool for collaboration and planning.
- Extremely intuitive and streamlined
- Easy to collaborate within the tool, as well as share information with partners/leadership who do not have direct access, when needed
- Highly visual, allowing content planners to see exactly how posts will be viewed by the consumer when published
- Collaboration is a breeze with easy communication, approvals, and file sharing capabilities. Everything happens in real-time.
- Very quick and responsive platform - no lag or long load times
- Allows for formats beyond just social - email, website updates, etc. to collaborate across all departments, even beyond digital.
- Makes tracking content across dozens of platforms easy with labels and storylines that allow users to slice and dice the content they see in any way to view only what's relevant at the moment.
- No publishing capabilities, for the most part.
- No analytics tie-ins.
- Rather pricey.
- Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
- Day-and-night difference in employee efficiency in content planning, reporting on content plans, and even small things like file-sharing and tracking assets/versioning.
- Ability to transition from reactive content posting to proactive content planning
- Fewer errors due to established approvals process
- Better collaboration with agency partners for more effective and timely paid content promotion = increased ROI.
- Increased efficiency means the ability to post more content and be more targeted = increased ROI.
Opal is the most streamlined and visual of the options I've seen. In a high-speed industry where collaboration platforms MUST work quickly and be highly visual, the platform's attention to UX is a game-changer.