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A good tool for AB testing with high price policy
Updated July 06, 2022

A good tool for AB testing with high price policy

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use it as a tool for AB testing. Mostly it's responsible for redirections on client-side.
  • It's an easy tool to set up an AB testing process.
  • Nice and clear UI/UX.
  • The size of the library itself. It contains all of the experiments inside. Tech decision was correct, however, performance metrics for our landing pages went down.
  • The new price policy is ridiculously high.
  • It definitely has had a positive effect for us.
It's a good tool for UI AB testing. However, for redirection, I'd use lambda functions instead.

Optimizely Web Experimentation Feature Ratings

8.4
a/b experiment testing
9
Split URL testing
9
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
9
Test significance
8
Visual / WYSIWYG editor
8
Advanced code editor
8
Page surveys
8
Visitor recordings
8
Preview mode
7
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
Not Rated
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
Traffic allocation control
Not Rated
Website personalization
Not Rated
Not Rated
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Not Rated
Goal tracking
Not Rated
Test reporting
Not Rated
Results segmentation
Not Rated
CSV export
Not Rated
Experiments results dashboard
Not Rated
Platform Integration Features ()
Not Rated

Using Optimizely

UI/UX is on a good level.

Optimizely Reliability

Heavy client lib.