Optimizely Grows With Us
October 22, 2019

Optimizely Grows With Us

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Optimizely is used across several teams at our organization. Our team, marketing operations, implement the set-up and targeting of experiments, while also managing the tool and vendor relationship. We are also involved in the implementation of the tool across our properties. The actual experiment design is typically handled by another team within the company. At a high level, we use Optimizely for mostly A/B testing of landing page elements to increase conversions or user engagement.

Pros

  • Account Service - We have had an exceptional experience with our account team.
  • Advanced targeting capabilities - There have been several instances where we have questioned how we are going to segment and target a specific set of users, and thus far Optimizely has always been able to deliver upon our targeting goals.
  • Resources for learning - We've found there to be a considerable amount of documentation on Optimizely's capabilities which has enabled us to look into specific topics on our own.

Cons

  • None at the moment.
  • Increase conversions/revenue from implementing successful experiments on specific landing pages. Our business's main goal is to increase joins across our various programs, and Optimizely allows us to easily test what works and what doesn't.
Haven't tried any other products.
FullStory, Google Marketing Platform (formerly DoubleClick), Cheetah Digital Marketing Suite (formerly Experian)
Optimizely is great for A/B and multivariate testing - it's a very user-friendly experimentation platform that allows us to accomplish our testing goals without using IT resources. We've even used it to roll changes out at 100% (in the short term) until IT priorities allow for the changes to be made to a landing page.

Optimizely Web Experimentation Feature Ratings

7.3
a/b experiment testing
8
Split URL testing
Not Rated
Multivariate testing
8
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
7
Visual / WYSIWYG editor
7
Advanced code editor
6
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
7
Test duration calculator
Not Rated
Experiment scheduler
8
Experiment workflow and approval
8
Dynamic experiment activation
Not Rated
Client-side tests
7
Server-side tests
7
Mutually exclusive tests
Not Rated
8.5
Standard visitor segmentation
9
Behavioral visitor segmentation
Not Rated
Traffic allocation control
8
Website personalization
Not Rated
7.0
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
6
Goal tracking
8
Test reporting
7
Results segmentation
7
CSV export
7
Experiments results dashboard
7
Platform Integration Features ()
Not Rated

Using Optimizely

The platform has been pretty user-friendly and intuitive.

Optimizely Reliability

Thus far, Optimizely's overall scalability has been great. Our organization has a white label business that continues to grow and we've had to build up our MarTech stack accordingly, which comes with scalability challenges - especially with the budget. This is something we need to monitor as we continue to grow.

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