Optimizely Grows With Us
October 22, 2019
Optimizely Grows With Us
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
Optimizely is used across several teams at our organization. Our team, marketing operations, implement the set-up and targeting of experiments, while also managing the tool and vendor relationship. We are also involved in the implementation of the tool across our properties. The actual experiment design is typically handled by another team within the company. At a high level, we use Optimizely for mostly A/B testing of landing page elements to increase conversions or user engagement.
- Account Service - We have had an exceptional experience with our account team.
- Advanced targeting capabilities - There have been several instances where we have questioned how we are going to segment and target a specific set of users, and thus far Optimizely has always been able to deliver upon our targeting goals.
- Resources for learning - We've found there to be a considerable amount of documentation on Optimizely's capabilities which has enabled us to look into specific topics on our own.
- None at the moment.
- Increase conversions/revenue from implementing successful experiments on specific landing pages. Our business's main goal is to increase joins across our various programs, and Optimizely allows us to easily test what works and what doesn't.
Haven't tried any other products.