Optimizely Review from an OTA Product Manager
January 12, 2020
Optimizely Review from an OTA Product Manager
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely
It is being used to increase conversion in our shopping funnel. The users are mainly the product department -- we build the tests, run them, and relay the results to the rest of the Exec team. Ideas can come from anywhere in the organization.
- It provides an interface to create tests easily.
- It sends out webinars and best practice emails.
- It might be our integration with GA, but it's hard to trust the results at times.
- Traffic allocation-- this might be our implementation, but the users are never 100% on an A/B test.
- It's increased conversion and revenue after implementing some tests baseline.
- Time saved through the fast turnaround to get an idea "tested" versus full development.
We have evaluated Optimize every year against Optimizely. I am a google fan, but their product is not up to the level of Optimizely. They do not offer multi-page tests, and a lot of our changes sometimes span the whole funnel. For that reason alone, it's currently unusable.
Optimizely Web Experimentation Feature Ratings
Using Optimizely
It's great for the most part -- moving to X introduced some pain points, like every "page" needs separate code, and visual editor changes don't translate so you can edit them.