Optimizely Review
Updated February 28, 2023
Optimizely Review
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
Optimizely is the platform of choice for product rollout and product development. We work closely with the sales department to improve the digital experience for prospective clients. With analytics and digital UX tools, we identify potential UX issues or missed opportunities, hypothesize a solution, and then build the proposed solution in Optimizely. We use Optimizely to build and present experiments, and then decide whether to push to production through statistical review.
- General business users can build experiments without coding.
- Use of API.
- It is important to remember that complex features and product rollouts require considerable effort.
- Large scale experimentation management. Being able to look at the project at a high level of detail is a convenient methodology.
- A snippet from Optimizely increases the loading time of a page.
- For my organization, the most important features of Optimizely Web Experimentation are the ability to quickly set up and execute experiments, the tracking of results with clear data points and visuals, and the ability to test different pricing models and product offerings.
- Additionally, the customer service and technical support provided by Optimizely Web Experimentation have been invaluable in ensuring that our experiments are running smoothly and efficiently.
- Increased website engagement: Optimizely Web Experimentation has had a positive impact on our website engagement metrics, as it has allowed us to test different website elements and quickly identify which changes have the most positive impact.
- Improved customer satisfaction: Optimizely Web Experimentation has had a positive impact on our customer satisfaction metrics, as it has allowed us to quickly identify which product features are the most popular with customers.
- Increased revenue: Optimizely Web Experimentation has had a positive impact on our overall revenue, as it has allowed us to test different pricing models and product offerings to identify which combination is the most effective in driving sales.
Optimizely Web Experimentation stacks up favorably against Adobe Target, Kameleoon, and Oracle CX Marketing in terms of ease of use, customer service, and features. It is easy to set up and execute experiments, the customer service team is always quick to respond to any questions or issues, and the software provides access to a wide range of features and tools. Additionally, the software is cost-effective and provides access to feature updates, bug fixes, and other improvements.
I selected Optimizely Web Experimentation because it is the most comprehensive and user-friendly platform, while still being cost-effective and providing access to a wide range of features and tools. Additionally, the customer service team is always quick to respond to any questions or issues.
I selected Optimizely Web Experimentation because it is the most comprehensive and user-friendly platform, while still being cost-effective and providing access to a wide range of features and tools. Additionally, the customer service team is always quick to respond to any questions or issues.
Do you think Optimizely Web Experimentation delivers good value for the price?
Yes
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
Yes
Did implementation of Optimizely Web Experimentation go as expected?
Yes
Would you buy Optimizely Web Experimentation again?
Yes
Optimizely Web Experimentation Feature Ratings
Using Optimizely Web Experimentation
15 - Optimizely Web Experimentation is typically used by marketing, product, or experience teams within my organization. It is used to test the effectiveness of changes to the user experience on a website or web application. This includes changes to the look and feel of a website, the layout of elements on a page, or the content of a page.
10 - The internal support requirements for Optimizely Web Experimentation typically include a team of engineers to support the setup, implementation, and maintenance of the experiments. This team would also be responsible for creating and running tests, monitoring the data collected, and interpreting the results of each experiment.
- testing the impact of using different colors or fonts
- testing the effectiveness of different content or CTAs
- testing the impact of different pricing or product offerings.
- My organization has been able to use Optimizely Web Experimentation to test the effectiveness of targeted messaging for different user segments. This has allowed us to tailor messaging to specific user personas and their individual needs.
- We have also been able to use Optimizely Web Experimentation to test different product features. This has allowed us to quickly identify which features are well-received by customers and which features need to be improved.
- Finally, we have used Optimizely Web Experimentation to test the effectiveness of different marketing campaigns. This has allowed us to quickly identify which campaigns are the most effective in achieving our desired outcomes.
- In the future, our organization may be able to use Optimizely Web Experimentation to test the effectiveness of different layouts and navigation systems on our website. This would allow us to identify which layout and navigation combination is the most effective in helping users find the information they need.
- We could also use Optimizely Web Experimentation to test the effectiveness of different content strategies, such as which types of content are the most engaging for our users.
- Finally, we could use Optimizely Web Experimentation to test different pricing models and product offerings to identify which pricing and product combination is the most effective in driving customer retention and loyalty.
Evaluating Optimizely Web Experimentation and Competitors
Yes - Yes, Optimizely Web Experimentation replaced another product in my organization. The primary motivation for making the switch was the increased flexibility and scalability of Optimizely Web Experimentation compared to the other product. Additionally, the customer service and technical support teams are always available to help with any issues or questions. Finally, the cost of Optimizely Web Experimentation was more cost-effective than the other product.
Optimizely Web Experimentation Support
| Pros | Cons |
|---|---|
None | None |
No, we did not purchase premium support for Optimizely Web Experimentation, as the standard support was sufficient for our needs. The customer service and technical support teams are always quick to respond to any questions or issues, and they are always willing to go the extra mile to help resolve any issues. Additionally, the support team is knowledgeable and always provides helpful advice.
Using Optimizely Web Experimentation
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using | None |
- Using Optimizely Web Experimentation, it is particularly easy to set up and execute experiments to test the effectiveness of different website elements, such as the look and feel, layout, or content. The software also makes it easy to track the results of each experiment, with clear data points and visuals.
- Additionally, Optimizely Web Experimentation makes it easy to test different pricing models and product offerings, as well as to target specific user segments with tailored messaging.
- Finally, Optimizely Web Experimentation makes it easy to set up and test different content strategies to identify which types of content are the most engaging for users.
- The process of setting up an experiment can be somewhat time-consuming and involved, depending on the complexity of the experiment.
- Additionally, interpreting the results of an experiment can be difficult or cumbersome, as the data points and visuals can be complex.
- Finally, Optimizely Web Experimentation does not provide the ability to test the effectiveness of certain website elements such as videos or interactive elements.