Still learning, but great so far
June 17, 2021

Still learning, but great so far

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Web Experimentation

Overall Satisfaction with Optimizely

We use it primarily for A/B testing on our website to determine which experience leads to higher lead submission rates. We are also beginning to use it for personalization on the site. Sometimes, we use this for quick changes that we don't have the engineering capacity to update right away.
  • User Interface, you don't need to be a developer to update experiments.
  • Ability to run more than 1 experiment at a time.
  • Simplicity.
  • Analytics integration: Often have unexplainable data discrepancies between Optimizely and Adobe/Heap
  • Audience Targeting: Often doesn't match our internal source data on groups when they are identified in the same way.
  • Incremental gains: How to determine which experiments have the most impact when there may be multiple running.
  • A/B testing.
  • Personalization.
  • Has enabled us to learn what our customers are looking for.
  • Has enabled us to test new things.
I was not a part of the committee that selected the tool.

Do you think Optimizely delivers good value for the price?

Not sure

Are you happy with Optimizely's feature set?

Yes

Did Optimizely live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely go as expected?

I wasn't involved with the implementation phase

Would you buy Optimizely again?

Yes

Well suited for quick learnings about site visitors, A/B testing. Less appropriate for largescale changes that require in-depth data reporting.

Optimizely Feature Ratings

a/b experiment testing
8
Split URL testing
Not Rated
Multivariate testing
3
Multi-page/funnel testing
3
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
6
Visual / WYSIWYG editor
Not Rated
Advanced code editor
Not Rated
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
8
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
Standard visitor segmentation
10
Behavioral visitor segmentation
6
Traffic allocation control
8
Website personalization
4
Heatmap tool
Not Rated
Click analytics
5
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
Not Rated
Goal tracking
Not Rated
Test reporting
Not Rated
Results segmentation
5
CSV export
Not Rated
Experiments results dashboard
Not Rated