Still learning, but great so far
June 17, 2021
Still learning, but great so far
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Web Experimentation
Overall Satisfaction with Optimizely
We use it primarily for A/B testing on our website to determine which experience leads to higher lead submission rates. We are also beginning to use it for personalization on the site. Sometimes, we use this for quick changes that we don't have the engineering capacity to update right away.
Pros
- User Interface, you don't need to be a developer to update experiments.
- Ability to run more than 1 experiment at a time.
- Simplicity.
Cons
- Analytics integration: Often have unexplainable data discrepancies between Optimizely and Adobe/Heap
- Audience Targeting: Often doesn't match our internal source data on groups when they are identified in the same way.
- Incremental gains: How to determine which experiments have the most impact when there may be multiple running.
- A/B testing.
- Personalization.
- Has enabled us to learn what our customers are looking for.
- Has enabled us to test new things.
I was not a part of the committee that selected the tool.
Do you think Optimizely Web Experimentation delivers good value for the price?
Not sure
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Optimizely Web Experimentation go as expected?
I wasn't involved with the implementation phase
Would you buy Optimizely Web Experimentation again?
Yes
Optimizely Web Experimentation Feature Ratings
Comments
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