Optimizely: The tool helps you understand how users interact with your website
September 23, 2021

Optimizely: The tool helps you understand how users interact with your website

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

Currently being used across the entire organization, and helps address the issue of testing and validating UX changes to our website.
  • Allow for website changes otherwise dependent on code
  • Analytics of those change
  • Customer support
  • Ease of use
  • Initially training of program
  • Ability to customize certain aspects of the website were limited
  • Expensive for smaller organizations
  • Ability to quickly test and learn
  • Ability to get actionable insights
  • Ability to set up multiple users
  • Higher click through rates on primary buttons
  • More engagement in key sections of the website
  • Ability to base development efforts on proven tests vs blinding developing new tools or functionality
Highly recommend Optimizely as it’s relatively cost effective, easy to use and their customer service team is very helpful and responsive. Also has robust features which encompasses what Crazy Egg did for us before (heatmap). Also much cheaper than the Adobe suite of products.

Do you think Optimizely Full Stack delivers good value for the price?

Yes

Are you happy with Optimizely Full Stack's feature set?

Yes

Did Optimizely Full Stack live up to sales and marketing promises?

Yes

Did implementation of Optimizely Full Stack go as expected?

Yes

Would you buy Optimizely Full Stack again?

Yes

When testing if a different color button, or different size, leads to a higher conversion rate.

Improvement could be when trying to do a more complicated test as add a rotating carousel functionality, which I don’t believe is currently supported.

Optimizely Full Stack Feature Ratings