Having Spent Many Years With the Product, Can You Believe I Still Speak Highly of It?
September 30, 2021

Having Spent Many Years With the Product, Can You Believe I Still Speak Highly of It?

John Walsh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Episerver Content Cloud

Overall Satisfaction with Optimizely Content Cloud (formerly Episerver Content Cloud)

We have set up content authoring teams with different permissions. There are people whose job it is to simply curate content, but they need to have it reviewed and do not publish themselves. There are people who approve the work of content authors and also schedule the publishing of content when it makes sense to do so. Then, there are people in the viewers' group. They can see content before it's published and can give opinions on legal-speak, etc. Other groups are assigned specific permissions for special parts of the site. We also have multiple sites. This means additional teams are responsible for their own complete site content. They can run A/B tests, use shared content blocks between sites, or have custom functionality built for them specifically for their needs. Older static sites are easily migrated into the CMS, leveraging the power of the CMS and freeing up developers from having to maintain basic site content on behalf of the business stakeholders. This means they can be more focused on solving real business problems.
  • It's easy and fun to use. You can take someone with no experience in content management and they pick it up very quickly.
  • It is capable of managing multiple sites in multiple languages.
  • It has good uptime. Deployments are easy and with hot-swapping, you would never know the site was being updated in the background.
  • The searching capabilities are excellent. Not only can it index your own site but other content as well.
  • The user guide could be fleshed out more.
  • Its out-of-the-box functionality isn't always truly out-of-the-box. You are given a working skeleton and left to flesh out much more than would be preferred.
  • The user interface is extendable, meaning it can be changed and customized. However, it is difficult and tricky.
  • It is definitely efficient with the ability to put together content instantly based on templates, and without development or deployment.
  • It has the ability to connect to other systems to fetch or push data.
Using Optimizely Content Cloud is easy. The on-screen editing feature gives an instant preview. The layout is organized, with a content tree (the site structure) and the search feature making it easy to navigate the site as a content author. The ability to reuse content on multiple pages means we don't have to duplicate content. The preview of where a content block is already being used on the site is a great time-saving feature too!
Let's talk about the Alloy Demo Site. Developers can spin up a fully functional demo site in minutes. It can be used to test ideas as a sandbox to play around in. Plus, the source code gives pointers in the right direction. Small projects can be done in weeks and larger ones take months. It takes longer to finalize the design than it does to build the templates and the blocks. What also takes time is understanding what you can get out of the product in terms of leveraging its capabilities. Often, more time is spent on how it looks than how it's meant to work. More effort spent on leveraging the search functionality and designing the site structure really pays off.
It's just more scalable and extendable. The ability to integrate with our business systems the way we needed it to be done. Everything from security requirements (eg. changing the default authentication mechanism) to the ability to spin up new sites quickly. The ability to generate simple or complex templates that could be shared between sites for example.

Do you think Optimizely Content Management System delivers good value for the price?


Are you happy with Optimizely Content Management System's feature set?


Did Optimizely Content Management System live up to sales and marketing promises?


Did implementation of Optimizely Content Management System go as expected?


Would you buy Optimizely Content Management System again?


HubSpot CRM, CyberArk Workforce Identity (formerly Idaptive Next-Gen Access)
The beauty of Optimizely Content Cloud is that it is scalable. You can have a single-page app or thousands of pages. It has the ability to schedule content publishing and the expiry of content. So if you are building a news site where your articles auto-expire and become available elsewhere on the site, it will do that with ease. Page creation can be drag-and-drop. You are able to move things around on the fly. The search functionality can also be used to generate content on the fly based on search criteria. You can plugin the commerce module and, suddenly, you are also running a store.

Optimizely Content Management System Feature Ratings

WYSIWYG editor
Code quality / cleanliness
Admin section
Page templates
Library of website themes
Not Rated
Mobile optimization / responsive design
Not Rated
Publishing workflow
Form generator
Content taxonomy
SEO support
Bulk management
Availability / breadth of extensions
Community / comment management
Internationalization / multi-language
Role-based user permissions