Optimizely CMS is a great platform to build on.
February 20, 2023

Optimizely CMS is a great platform to build on.

Al Partridge | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Optimizely Content Cloud

Overall Satisfaction with Optimizely Content Management System

At Coastal Farm, we use the Optimizely CMS in conjunction with the Optimizely Commerce Cloud for our site: www.coastalcountry.com. The templating system in commerce allows us to make extensive use of the localization feature in CMS on all pages of the website, including product listing pages, product detail pages, and cart and checkout pages. This allows us to change page elements on the fly without requiring code changes. We use the core CMS functions for promotional pages and for our blog, which is extensive. Content tagging allows us to link products in the catalog to relevant blog topics and specific articles which provides additional value to our customers. The Optimizely platform is very extensible, so we can build what we need on top of it in order to provide the right experience for our customers.
  • Optimizely CMS is highly extensible and customizable.
  • Optimizely CMS CMS editor allows easy configuration of new pages.
  • Optimizely CMS allows developers to prebuild highly customized content blocks for later use.
  • Optimizely OMS localization enable fast content changes on very programmatic pages.
  • The CMS admin UI is based on frames, which can be problematic when reloading.
  • The CMS admin UI can sometimes be slow to respond.
  • Optimizely CMS has helped up achieve our goal of pairing product data with compelling content.
  • The ROI of our investment in Optimizely have been terrific over the last three years, our sales continue to grow.
  • The Optimizely CMS's extensibility and built in features have allowed us to introduce new features to the site quickly and cost effectively.
Our business users have no problems using our prebuilt pages. There is a bit of a learning curve for users building new pages from scratch, with or without prebuilt blocks, but that is true of any CMS.
We went from business requirements to a live production site launch in 9 1/2 months, with a product catalog of over 20,000 SKUs and extensive blog and content pages. If we had not had the commerce/product work to be done, we could have launched earlier.
We chose Optimizely CMS for its proposed ROI, it's extensibility, and it's quality developer/integrator community. With a good integrator, there is very little you can't do with this platform.

I was at an agency that used Sitecore, which is one of Optimizely's main competitors for about 12 years. So we did that. One of the big differences, and Sitecore might have this now, but Optimizely's support model is so good. It saved my bacon on a at least a monthly basis, maybe a weekly basis. So 24-hour support for the Pause platform is fantastic and I can reach out to them on a Saturday and I get a response and boom and we get fixes in place.

Do you think Optimizely Content Management System delivers good value for the price?

Yes

Are you happy with Optimizely Content Management System's feature set?

Yes

Did Optimizely Content Management System live up to sales and marketing promises?

Yes

Did implementation of Optimizely Content Management System go as expected?

Yes

Would you buy Optimizely Content Management System again?

Yes

Optimizely CMS is well suited for standalone content-rich sites. The templating system and localization along with the platform's extensibility allow designers and developers to build highly functional components that business users can use to build pages that provide customers with great website experiences. It works extremely well when paired with Optimizely Commerce.

I feel that Optimizely CMS is less well suited for very media-heavy sites. The media management features are not as fully functional as what you would find in a Digital Asset Management (DAM) system, but Optimizely CMS can be integrated with a DAM which would solve the issue.

Optimizely Content Management System Feature Ratings

WYSIWYG editor
8
Code quality / cleanliness
9
Admin section
8
Page templates
9
Library of website themes
9
Mobile optimization / responsive design
9
Publishing workflow
9
Form generator
Not Rated
Content taxonomy
8
SEO support
9
Bulk management
Not Rated
Availability / breadth of extensions
8
Community / comment management
Not Rated
API
10
Internationalization / multi-language
10
Role-based user permissions
9