Solid CDP & ESP!
December 22, 2022
Solid CDP & ESP!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Data Platform
My team uses Optimizely Data Platform as a CDP and ESP. The tool makes it easy for us to store and use data, and we also regularly use it for additional tasks such as reporting, sending surveys to customers, and setting up onsite captures or pop-ups. It has been a sufficient tool to run both drip campaigns and promotional/one-time emails.
- Drip Campaigns - ease of setup & reporting.
- Onsite Forms - again, ease of setup.
- Data Manipulation.
- A/B testing within priority groups.
- Ability to delete custom fields.
- Support team could be quicker to solve larger problems.
- Support team.
- Open-Source.
- Ability to house custom attributes, flows, reports, etc.
- Positive impact on rev.
- Increase in team bandwidth.
- Increase in customer capture rate.
Optimizely Data Platform has a friendlier interface than most and feels more custom. If we have an idea we would like to implement, we know that it's possible to do so with ODP - it may take a bit of time and it might not be the most intuitive implementation, but it is possible. With other platforms, there is less room for creativity, and many ideas that you may come up with will, unfortunately just not be possible to implement.
Do you think Zaius (discontinued) delivers good value for the price?
Yes
Are you happy with Zaius (discontinued)'s feature set?
Yes
Did Zaius (discontinued) live up to sales and marketing promises?
Yes
Did implementation of Zaius (discontinued) go as expected?
Yes
Would you buy Zaius (discontinued) again?
Yes