Great Marketing Automation, Best Visualizer of Campaign Canvases
October 15, 2020

Great Marketing Automation, Best Visualizer of Campaign Canvases

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle Eloqua is being used by our Marketing Department. It allows us to achieve targeted outreach, promotion, and updates at scale. Oracle supports our large database of contacts that other marketing automation platforms can't. Oracle's campaign canvas and segmentation tools are also very easy to use but allow for advanced orchestration.
  • Segmentation
  • Campaign orchestration
  • Scalability
  • UI for backend
  • Builder for shared content
  • Syncing volume
We have expanded our database by 4x since our initial deployment. We have experienced minimal growing pains other than needing to expand our contract to accommodate the larger database. Adding additional users is also straightforward.
  • Increased meetings booked
  • Increased outreach potential
  • Increased campaign deployments
I completed my Oracle Luminary training through Oracle University. I found that the training, for the most part, was good, although there were some modules that weren't as engaging as they could have been. The employees working for Oracle University were super helpful though and definitely made the experience much better.
We were using Marketo before I became a marketing automation admin. So I am only able to evaluate my experiences with Oracle against my own perceptions of how a marketing automation platform should function.
Oracle Eloqua is best suited for organizations that have advanced email campaign requirements with dividing paths based on behaviors or audience. Their campaign canvas is probably the best in the industry for visualizing and understanding complex campaign orchestration. Eloqua would not be suited for smaller companies or for companies that have no technical resources.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
9
Dynamic content
8
Ability to test dynamic content
7
Landing pages
8
A/B testing
7
Mobile optimization
7
Email deliverability reporting
5
List management
9
Triggered drip sequences
10
Lead nurturing
9
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
8
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
8
Custom reports
5
API
6
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated