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Boost your marketing potential with Oracle CX Marketing
December 11, 2020

Boost your marketing potential with Oracle CX Marketing

Nitika Dhingra | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Eloqua
  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We are using Oracle CX Marketing (formerly Oracle Marketing Cloud) to acquire and nurture our B2B leads. We are using Eloqua for our marketing automation. We have integrated it with SalesForce (CRM)
  • Built-in integration between Eloqua and SalesForce
  • Tableau for reporting
  • Integration with sales cloud or other CRM systems is a great feature
  • Excellent lead scoring abilities. You can create custom models using weight-ages
  • Simple and easy-to-learn user experience to build campaigns, launch them, and monitor them
  • Reporting and dashboarding capabilities can improved; now they are shallow and difficult to use
  • Sometimes we face hurdles in using email designer
  • Data export capabilities are limited; not everything can be exported
  • APIs to export data REST mechanism are confusing
Eloqua is truly an enterprise-grade cloud marketing platform It is versatile, feature rich and hence complex but at the same time, powerful and scalable. For instance, it has granular security access control at contact level (but it can be a lot of work to use).
  • We have achieved a higher lead conversion rate
  • Because of the small learning curve, it was easy and rapid for us to deploy it
We have used Adobe Neolane before, but it lacked lot of functionalities compared to Oracle CX Marketing (formerly Oracle Marketing Cloud).
Oracle CX Marketing (formerly Oracle Marketing Cloud) Eloqua is a best of class platform for B2B and B2C email marketing and lead nurturing. It allows the creation of custom objects to adapt to your business needs. Further it is device agnostic and cloud based.

Oracle Marketing Feature Ratings

6.8
WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
7
Landing pages
8
A/B testing
7
Mobile optimization
8
Email deliverability reporting
6
List management
7
Triggered drip sequences
5
6.5
Lead nurturing automation
6
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
7
6.0
Calendaring
5
Event/webinar marketing
7
5.0
Social sharing and campaigns
5
Social profile integration
5
4.0
Dashboards
5
Standard reports
4
Custom reports
3
7.2
API
6
Role-based workflow & approvals
5
Customizability
10
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
7