Marketing campaign management
December 10, 2020
Marketing campaign management
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Eloqua
Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)
The Movember global email and digital marketing department (approximately four people) uses Oracle CX Marketing (formerly Oracle Marketing Cloud) to build, manage and send email and push-notification campaigns throughout the year. We build supporter journeys using the campaign canvases for one-off campaigns as well as triggered campaigns. For push notifications, we use a Swrve to Eloqua integration.
- Contact management
- Extremely customizable to the campaigns you want to create
- Covers a wide range of different kinds of campaigns
- Load time for campaigns
- Downtime for maintenance and warnings ahead of time
- Speed of response for customer support tickets
- Automatic error warnings when user may have clicked a wrong button
- Ease of reporting via Eloqua Insights
- Ability to target customers on different channels using the same database management
- Triggered campaigns equal less time with manual sends
- Ease of use during quarantine as businesses adapt to all-virtual campaigns