Marketing campaign management
December 10, 2020

Marketing campaign management

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Movember global email and digital marketing department (approximately four people) uses Oracle CX Marketing (formerly Oracle Marketing Cloud) to build, manage and send email and push-notification campaigns throughout the year. We build supporter journeys using the campaign canvases for one-off campaigns as well as triggered campaigns. For push notifications, we use a Swrve to Eloqua integration.
  • Contact management
  • Extremely customizable to the campaigns you want to create
  • Covers a wide range of different kinds of campaigns
  • Load time for campaigns
  • Downtime for maintenance and warnings ahead of time
  • Speed of response for customer support tickets
  • Automatic error warnings when user may have clicked a wrong button
  • Ease of reporting via Eloqua Insights
Although I did have several points on a previous question on what it can do better, you really can't doubt that Oracle Eloqua is extremely scalable and flexible depending on the marketing campaign. I gave it a 9 because even though it is scalable, there is a large learning curve that may prevent organizations from using the product widely across multiple departments that may have less experience with similar platforms.
  • Ability to target customers on different channels using the same database management
  • Triggered campaigns equal less time with manual sends
  • Ease of use during quarantine as businesses adapt to all-virtual campaigns
For large companies managing huge databases of contacts, Oracle CX Marketing (formerly Oracle Marketing Cloud) seems appropriate for dedicated custom marketing campaign management. For smaller companies using several platforms or with smaller teams, it may make less sense as the system can be slow and is a lot to manage. It may make the most sense for e-commerce businesses with big sales goals.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
Not Rated
List management
8
Triggered drip sequences
Not Rated
Lead nurturing
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
7
Standard reports
Not Rated
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated