Using Eloqua for large-scale campaigns
January 27, 2021

Using Eloqua for large-scale campaigns

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Eloqua

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Our marketing department uses Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua capabilities to run large-scale marketing campaigns. The ability to track a large set of data while actively managing huge campaigns is a positive about Eloqua. We routinely engage our users and prospects on multiple social, mobile, and web platforms and are able to accurately measure the level of engagement.

The insights derived from running a campaign are easy to interpret and act on with relative ease.
  • By managing campaigns, we will able to keep our message consistent. Web, mobile, email, or social, we will be able to keep our messaging consistent and up to date. The repeat value of interacting with same message improves retention.
  • Data gathered can be looped back into actionable workflows. It is easy to measure the results of workflows implemented and quickly pivot a campaign as may be necessary.
  • Using actions and drag-and-drop workflows to build loyalty programs that nurture relationships.
  • This is a powerful platform. Oracle has rich training material that is offered to customers. Helping customers engage with this material will significantly improve the outcomes.
  • Archival of old objects can be improved.
  • Ability to customize the number of features available and extend it as needed may be helpful.
Undeniably Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua offers the ability to run multiple campaigns at varying scales by seemingly independent departments within the same organization. The platform offers the ability to customize interactions with customers and stay on top of things in real time. The amount of functionality offers a great level of flexibility and scalability to manage campaigns at a granular or aggregated level.
  • While using our existing customer relationship platforms, we were able to leverage maximum value with Eloqua due to ease of integration.
  • Availability of custom reports allowed us to meet business needs for targeted reports.
  • APIs offer a way to seamlessly integrate processes beyond standard functionality.
We have used HubSpot and retained parts of it while extensively using Oracle CX Marketing (formerly Oracle Marketing Cloud) for the flexibility and scalability it offered in terms of email campaigns and A/B testing.

Further, we found a sweet spot where Eloqua runs the majority of workload while seamlessly integrating into other systems.
Well suited for organizations that
  1. Run large-scale campaigns with customers spread across mobile, web and/or email media.
  2. Are data savvy and constantly measure and act on the level of engagement.
  3. Are willing to spend to constantly measure the outcomes and need a visualization.
  4. Run controlled campaigns like A/B testing before determining the best approach
Less appropriate for organizations
  1. That have a very small user base with limited modes of communication.
  2. For which the cost of a campaign needs to be extremely controlled and interactions better managed at a small scale through personal interactions.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
10
Social sharing and campaigns
9
Social profile integration
9
Dashboards
9
Standard reports
10
Custom reports
9
API
9
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
9