Item: Oracle CX Marketing (formerly Oracle Marketing Cloud)
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

Oracle CX Marketing is being used mainly by the marketing department. The marketing department uses it for many different uses, including organizing and unifying specific campaigns and the data points involved. The business problems that Oracle CX Marketing addresses include mainly campaign management as well as content management specifically for the marketing team.

Pros and Cons

Campaign management
Audience segmentation
Optimization

User experience
Customer support
Onboarding

Scalability

The Oracle CX Marketing platform is scalable in that its data-driven focus makes it easy for the marketing team to simplify campaign management and optimize and personalize campaigns in relation to specific customer metrics. The reason why I didn't score it above 7 is that the user experience can be overwhelming for first-time users and the onboarding could be more simplified.

Key Insights

Do you think Oracle CX Marketing (formerly Oracle Marketing Cloud) delivers good value for the price?

Yes

Are you happy with Oracle CX Marketing (formerly Oracle Marketing Cloud)'s feature set?

Yes

Did Oracle CX Marketing (formerly Oracle Marketing Cloud) live up to sales and marketing promises?

Yes

Did implementation of Oracle CX Marketing (formerly Oracle Marketing Cloud) go as expected?

Yes

Would you buy Oracle CX Marketing (formerly Oracle Marketing Cloud) again?

Yes

Return on Investment

Increased speed at which campaigns are deployed
Increased retention rate
Improved landing page conversion through A/B testing

Oracle Implementation Strategy

In-house

Other Software Used

Salesforce Marketing Cloud Data Studio

Likelihood to Recommend

Oracle CX Marketing is very well suited to campaign management for marketing teams, as well as the ability to unify customer signals as well as communication. The platform is data-focused and is well suited to quantify customer and prospect relationships and increase loyalty and conversion rates. It's also well suited for personalized customer experiences and marketing.

Great overall campaign management platform!

Modules Used

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)