TrustRadius
Oracle DMP Bluekai - Targeted Marketing with Visible Results
https://www.trustradius.com/data-management-platforms-dmpOracle BlueKaiUnspecified8.250101
Alina Hera profile photo
December 19, 2016

Oracle DMP Bluekai - Targeted Marketing with Visible Results

Score 9 out of 101
Vetted Review
Verified User
Review Source

Modules Used

  • Marketers
  • Data Providers

Overall Satisfaction with Oracle DMP (Bluekai)

Oracle DMP is mainly used by the marketing department, along with the customer service team in my organisation. We use Oracle DMP Bluekai to help us create very tailored marketing campaigns across different channels, and to also identify potential new leads to help us grow our customer base.
  • Data Management Platform capabilities
  • Ability to create very targeted lead groups based on very specific criteria
  • Ability to market across multiple channels
  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
  • Oracle Eloqua
  • Oracle Social Relationship Management (SRM)
  • Oracle Maxymizer (Testing & Optimization)
The fact that we have integrated Oracle DMP with Oracle Eloqua, Oracle Social Relationship Management, and Oracle Maxymizer makes it a lot simpler for us to handle our various marketing efforts, and easily make changes to campaigns and to our website and various social media accounts as well.
We use the audience analytics features to do exactly what is described above, as in we mainly use them to predict how effective our campaigns might be, and the to analyze how well our campaign performed and to see where we can improve for future campaigns.
One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale.
We have found that Oracle DMP Bluekai is very well suited in situations where you want to reach very specific target groups. Oracle DMP gives us access to reliable third party sources that we use especially when trying to reach potential new customers and target them with specific promotions.

Oracle BlueKai Feature Ratings

Collection of first-party data
9
Collection of third-party data
9
Access to Third-party Data Providers
9
Audience taxonomy
8
Tag Management
9
Data Analysis Dashboard
8
Data Transfer
8
DSP integration
8
Campaign Analytics
8
Audience Analytics
8