My experience with Oracle DMP Bluekai
Gaurav Gautam profile photo
November 01, 2017

My experience with Oracle DMP Bluekai

Score 9 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketers
  • Data Providers

Overall Satisfaction with Oracle BlueKai

Oracle DMP helps us to solve the most critical and complicate problem today - stitch customer from multi channel and multi touchpoint journey and understand them thoroughly. It is very important for effective marketing campaigns and solid ROI in marketing investment. It is used across many of our clients. We cherish our decision to go with Bluekai DMP. Custom audience with rich profile information allows us to target audience we really want to target for good ROI.
  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
  • There are limitations in applying complicated rules when we create a custom audience or segment. There should be more flexibility, similar to what Adobe Analytics has.
  • It takes more than expected amount of time to get issues resolved (when a ticket is created).
  • Oracle Eloqua
  • Oracle Responsys
  • Oracle Maxymizer (Testing & Optimization)
It is just fantastic to being able to integrate them for standardization and integrated strategy.
Audience analytics helps to do performance-based planning for higher ROI channels.
Yes - We are seeing higher ROI for same marketing spend [by participating in user groups].
I have used Adobe Audience Manager in past. Both have different pros and cons. AAM is better because of native integration with Adobe Analytics whereas Bluekai has better and higher quality third party data.
Great tool to leverage huge pile of data about customer journey and customer profile.

Oracle BlueKai Feature Ratings

Collection of first-party data
Collection of third-party data
Access to Third-party Data Providers
Audience taxonomy
Tag Management
Data Analysis Dashboard
Data Transfer
DSP integration
Campaign Analytics
Audience Analytics