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Oracle is Top Choice for Marketing Departments
December 19, 2018

Oracle is Top Choice for Marketing Departments

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

The marketing department uses Oracle Eloqua to keep track of campaign progress as well as adjust campaign metrics based on needs/budgetary requirements. It also allows us to see how effective campaigns are based on sales volume. Analytical features help us to determine what works and what doesn't using real-time data.
  • Real-time data
  • Campaign management
  • Marketing automation
  • Difficult to maneuver
  • Cumbersome controls
  • Clunky UI
Oracle Eloqua makes it easy to scale because you're able to see exactly what works and what doesn't within one system. You're able to mimic campaigns that progress at rates you intended it to and to justify the ROI with real-time data. Since you can easily duplicate, it's easy to take a campaign and copy it across multiple brands.
  • Lead generation
  • Campaign management
Oracle Eloqua is a full-fledged marketing machine - you're able to track, report, create, manage, literally anything you can think of within one system. Salesforce does off many of these features but in a way that is not as integrated. Act-On if very limited in the features that are offered in comparison to Oracle. If you need a one-stop software, Oracle is the best choice.
Oracle is great if you want to understand your marketing programs and the true ROI they bring to the table. You are able to visually see every aspect of your campaigns, automate features that you want, and plug in your data points to ensure you are hitting your targets. Overall, great for organizations who lack the ability to track marketing functions and how it equates to sales.

Oracle Marketing Feature Ratings

9.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10

Oracle Eloqua Support

Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
We thought our contact data was deleted because we could not find it in our account, turned out it was misplaced due to user-error, we logged into the wrong username and did not realize because we had multiple accounts. Pretty easy error to sort out but Oracle handled it well, understood our concern and reminded us we can share contacts across brands to minimize this in the future.

Using Oracle Eloqua

Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use.
ProsCons
Like to use
Well integrated
Consistent
Feel confident using
Requires technical support
Cumbersome
Lots to learn
  • Campaign management
  • Creating creative assets
  • Loading contacts
  • Maneuvering between different elements
  • Editing components in an email
  • Locating reports