An Eloqua Review from a 1 Person Team
April 01, 2019

An Eloqua Review from a 1 Person Team

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Our use of Eloqua is currently for email marketing support. We mostly do batch and blast 1 time use emails, but there are some trigger campaigns. We are looking to implement welcome and nurture campaigns by the end of the year.

Pros

  • Reporting
  • A/B testing
  • Flexibility to pull in outside data

Cons

  • Ease of Use
  • Better self help section. I don't like the search in Topliners and find faster to search Google, which typically directs me to what I need in Topliners.
In our current state, I don't have a good amount of experience personalizing at scale, but the potential is there. We have limited resources and have not been able to explore fully.
  • Increased the sophistication of the email marketing channel
  • Allowed for a more multi-channel marketing approach to reach advisors in numerous places (calls, social, web, email)
  • Due to limited resources, we are not able to utilize the tool to its fullest. The features are not at scale for a small team and viewed as too expensive.
Pardot does not have nearly the functionality of Eloqua. It's much more basic, but seems to pair well with Salesforce.
Adobe Campaign does not have a logical workflow in my opinion.
Marketo was very close to replacing Eloqua at the firm. The ease of use for a marketer is very attractive for a small team. The reason we did not follow through was due to a data integration.
Eloqua is very flexible and can easily meet almost any business need. For example, you can load third-party data into the CDO function from an event and run a specific series of activities based on business rules on the fly.

Oracle Marketing Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
6
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Lead nurturing automation
Not Rated
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
10
Custom reports
8
API
7
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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