Item: Oracle Marketing
Rating: 9
Author: Alexandra Moore

Use Cases and Deployment Scope

Eloqua is used by our studio marketing team to execute on all email campaigns across the many business units within the company.

Pros and Cons

Emails are easy to build & we build mass amounts of emails a day.
Has pretty capable program building capabilities -- ours tend to be complex, like our contact washing machine.
Forms-- we have lots of processing steps, and it's easy to send the data to the right places.

Currently, their emails won't scroll since the last update, it keeps jumping you to the top....
A/B testing functionality is not on the simple canvas -- we need separate forms on our canvases for reporting, so the functionality that they do have is not possible for us.
Insight just needs to be better.

Scalability

It has a lot of capabilities, but the way our company has been set up makes it difficult sometimes to have accurate personalization. Still, the tools and capabilities are there.

Return on Investment

Email marketing is our biggest driver of MQLs.

Alternatives Considered

I've only used Eloqua.

Likelihood to Recommend

Eloqua is a super powerful tool, if you know how to use it, and when it functions correctly.

Eloqua is a powerful tool.

Software Version

Modules Used

Overall Satisfaction with Oracle Eloqua