Eloqua is a great CRM tool!
Updated December 03, 2020

Eloqua is a great CRM tool!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle Eloqua is currently being used as a CRM tool and an emailing tool within our organization. It is being used by marketing groups within each service line within the organization. The whole organization, globally, uses the same platform and database. The business problem Eloqua addresses is the need to communicate with our clients and potential clients.
  • Eloqua is fully integrated with other systems within our organization.
  • The platform is easy to use and manage.
  • Reviewing, editing, uploading, and deleting content is simple.
  • Eloqua can improve on the way it looks. The theme of Eloqua looks outdated.
  • Sometimes Eloqua runs very slow and has glitches.
In terms of scalability, I would give Oracle Eloqua a 9 out of 10 because the scalability of this tool is great. We use the same email platform throughout the whole organization globally, and the integration is seamless.
  • Allows us to communicate with our clients
  • Great analytics
  • Easy to use and implement
Oracle stacks up fairly well with these other tools - They all have very similar functions and features. The main thing that differentiates one from another is the cost of each of the software and the ability to integrate one of these programs/software in the existing infrastructure within your organization. This could be the main deciding factor.
This was done in-house
Oracle Eloqua is a great tool for emailing clients. When trying to email a list of 5000+ contact, Eloqua does a great job managing and capturing all those emails, which ones were sent, which ones bounced back, click through rate, etc. It is a great tool to keep track of email performance, and gives us an idea of where we can improve on our email communications to our clients and subscribers.

Oracle CX Marketing (formerly Oracle Marketing Cloud) Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
7
List management
8
Triggered drip sequences
9
Lead nurturing
8
Lead scoring and grading
6
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
9
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
9
Dashboards
9
Standard reports
8
Custom reports
9
API
9
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
10