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A comprehensive and scalable e-mail marketing solution
April 28, 2016

A comprehensive and scalable e-mail marketing solution

Lokesh Yadav | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Oracle Siebel Enterprise Marketing Suite

Oracle Siebel offers the Accounts module which provides maintenance for all information related to accounts applicable to different firms which are linked to an organization. Outstanding features are provided for creating or terminating any account. It is being used in my organization for creating complete end to end CRM applications. The focus is more on reporting modules for enhancing business opportunities. It handles the creation and configuration of complex data segments efficiently and effectively.
  • It provides nice shortcut keys for easy and fast access.
  • Reporting features are pretty convenient to use in order to create and manage track reports for any customer of the company/organization.
  • Reporting could be used for marketing strategies and analysis of the business needs.
  • It helps in analyzing the market trends by providing the reports and always keeps us on the top of business needs of clients.
  • Oracle Siebel Marketing Suite's processing time is not as fast as I would expect it to be. This is the major improvement I would like to see in it.
  • It requires a very high level of training being given to the employees for configuring and implementing it in the business needs.
  • Expert employees are needed in order to understand the functionality of Oracle Siebel Enterprise Marketing Suite, which is not easy to find.
  • It has increased the business tactics as we have added more clients who wish to use this technology.
Oracle Siebel Enterprise Marketing Suite is best suited for the modules such as organizations, accounts, contacts, service requests, activities/tasks, call reports, reporting, list management, etc. It is being designed for such organizations which deal with a huge database of customers and millions of transactions. It is not suited for organizations which don't have enough funding and are new into the business.