Using Oracle SRM in a growing retail environment
Updated April 29, 2015
Using Oracle SRM in a growing retail environment
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Oracle Social Marketing
- Oracle Social Engagement & Monitoring
Overall Satisfaction with Oracle Social Relationship Management (SRM)
We use Oracle SRM to manage all of our social platforms from creating and publishing posts to listening to competitor activity across the internet. Currently is used only by our Marketing department. However, we have crossed trained our HR department to use the platform for their own social channels when it comes to recruitment and cultural content. It helps us see how effective our digital content is and also allows use the efficiency and flexibility of building and executing social content in house.
- Publishing in one place - we can quickly publish to all of our platforms from one place
- Campaign metrics - can tag each post to a campaign and measure effectiveness at the campaign level
- Competitor listening and sentiment analysis, can create topics to listen around our competitors and also the sentiment their customers have for them.
- Can't like a tweet directly from the platform
- Some the modules for creating contests and coupons are hit on miss on actually working and posting correctly to a platform
Oracle Social Relationship Management (SRM) Implementation
- Vendor implemented