The View from CIMA
June 17, 2016
The View from CIMA
Score 6 out of 10
Vetted Review
Verified User
Modules Used
- Oracle Social Marketing
- Oracle Social Engagement & Monitoring
Overall Satisfaction with Oracle Social Relationship Management (SRM)
We use it to: Manage our global social media content strategy, review and monitor sentiment for the CIMA brand. Encourage greater engagement with our members and students. Promote our products and services and encourage students to take their exams more frequently.
- Easy to use content management system which can be shared across our global channels.
- Greater control and governance
- Sentiment analysis is not as good as that offered by similar Adobe products. Could do with a bit more science added to it.
10 - Primarily sales and marketing roles across our global CIMA network.
On a par
- I don't really know.