Item: Otter.ai
Rating: 10
Author: 🌟 Richard Rothstein

Use Cases and Deployment Scope

We use Otter.ai for transcriptions of interviews that I do for marketing and thought leadership purposes. I do interviews to appear in other outlets and to be adapted into print form. This is important because I use it for lead gen. This previously would have taken me hours. Now it takes me seconds to minutes.

Pros and Cons

Transcription
Notifications
Integrations

Limits of account levels
Use when not integrated into Zoom
Import limitations

Return on Investment

Time savings
Better sharing of content
Better use of Zoom

Key Insights

Do you think Otter.ai delivers good value for the price?

Yes

Are you happy with Otter.ai's feature set?

Yes

Did Otter.ai live up to sales and marketing promises?

Yes

Did implementation of Otter.ai go as expected?

Yes

Would you buy Otter.ai again?

Yes

Other Software Used

HubSpot Marketing Hub, HubSpot Sales Hub, Zoom

Likelihood to Recommend

It's well suited if you have meetings, sales calls, or interviews that you need to have notes about. For sales calls, it's useful to have to reference back to for what happened and what was said. For internal meetings, it's great at identifying repeat speakers, so if you have a second meeting with the same team, knowing who said what is super easy. Interviews for marketing purposes, like podcasts, are also a great opportunity to leverage that content for SEO in a powerful way.

Otter.ai is incredible at what it does

Overall Satisfaction with Otter.ai