Item: OutboundEngine
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I have the Outbound Engine real estate newsletter e-mailed to my real estate clients. The newsletter presents a variety of topics for homeowners and people wanting to buy or sell. The newsletter is professional looking, has great pictures, and the articles are pertinent and timely. I can see when my clients access the newsletter and I can respond to them with up to date information. Outbound Engine also posts to my Facebook page.
One goal I have in using Outbound Engine is to keep my name in front of potential buyers or sellers. Often I will have clients contact me and the way they know me is through this newsletter. It's been a very effective tool in keeping me top of mind when clients have real estate needs. It's also been a tool that my clients pass to their friends and family when they see a topic that particularily addresses their current need.

Pros and Cons

Presents a professional look
Excellent Photography
Pertinent Information
Up to date with current trends and topics
Very Manageable content - good information, not too long

I would like to see Outbound Engine direct traffic back to my website.
I would like to see specifically what article(s) clients read
Updated auto responses

Return on Investment

Outbound Engine keeps me top of mind by automatically sending articles to my database and posting to my facebook.
I spend zero time researching and writing articles.
I spend zero time taking great pictures.
I spend zero time dealing with mailing lists.

Reliability and Availability

I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.

Key Insights

Do you think OutboundEngine delivers good value for the price?

Yes

Are you happy with OutboundEngine's feature set?

Yes

Did OutboundEngine live up to sales and marketing promises?

Yes

Did implementation of OutboundEngine go as expected?

Yes

Would you buy OutboundEngine again?

Yes

Other Software Used

Dotloop, MoxiWorks, Zillow Premier Agent

Likelihood to Recommend

The articles and photography are eye catching and a manageable size to read. The topics are relevant and timely, and they are in step with seasonal topics. I would like the articles to link to my webpage instead of directing my clients to other sites. At times, some of the articles could provide a bit more substance. There's a lot of common sense information and I would appreciate a bit more new information.

Keeping Top of Mind - CHECK!

Overall Satisfaction with OutboundEngine