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Value of Outbrain for Nonprofit Content Distribution
October 27, 2015

Value of Outbrain for Nonprofit Content Distribution

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

2015

Modules Used

  • Amplify

Overall Satisfaction with Outbrain

Outbrain is used to promote content on our blog to a wide audience. Because we are a nonprofit, we don't have an immediate sales goal, but instead have used the tool to greatly increase our overall traffic. In the last month, we have also used the tool's ability to optimize for conversions to try and increase the number of email addresses we can capture from the content.
  • Gets content to new audiences. It's a great tool for acquiring new visitors at the top of the funnel.
  • Outbrain team is easy to work with and will share best practices and tips. That's helped improve our campaigns over time.
  • The tool is easy to use. Just choose your content, add headlines and photos and let the algorithm do its job.
  • There isn't really targeting available, which I've had to remind senior leadership of a bit. I don't think that needs to be changed, but they could provide talking points to help sell to senior leadership.
  • The content does cast a wide net, so you might need to do some tweaking to get a relevant audience. The optimization feature has helped.
  • Greatly increased traffic
  • More brand awareness
Outbrain is really the leader in the field so we did not consider other products. Other products are more likely to promote "sketchy" content that we would not want our content to appear next to. It will be interesting to see what other players enter this market in the near future.
It's appropriate if your product or cause could potentially appeal to a wide audience, or if that's your goal. It's not ideal for very targeted or specific goals. Use the conversion optimization feature to help reach the right audience, but know that feature is more expensive. Overall it is on the pricey side compared with Facebook, for example, but provides access to a huge audience.

Outbrain Feature Ratings