Overall Satisfaction with Outbrain
Outbrain was used to enhance the reach of a client's content campaign through sponsored links in articles relevant to the content.
- Large network of sites
- Good ad format
- Large network of sites allows for good amplification of content
- Reporting not as robust as would have liked
- End user quality not as high as anticipated
- Expensive pricing method
- Content was seen by more eyes than traditional marketing would have allowed.
- Key actions were performed by visitors, however, not to the standard or quality we had anticipated.
- Difficult to determine ROI on content promotion.