1. Home
  2. Native Advertising Platforms
  3. Outbrain Reviews
  4. User Review of Outbrain
Outbrain helps simplify marketing campaigns and increase reach of your Brand!
September 14, 2020

Outbrain helps simplify marketing campaigns and increase reach of your Brand!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outbrain

Outbrain Amplify is used by my ogranization to find new channels for identifying targeted audience with our offerings to promote our content using Outbrain's premium publisher network. Our foremost purpose is to increase our brand awareness amongst our target audience and geographies where we are trying to make our sales more predominant. It has helped us so far in capturing audiences by making our content rich and custom based on their relevance.
  • Lead generation, verification and capture.
  • Contact databases with good amount of details to customize or filter based on important parameters.
  • Marketing analytics.
  • Pipeline management for tracking leads which are potential targets.
  • NPS scoring.
  • Lead Database Integration.
  • No free trial version/licenses - you have to go all in from the very first moment you choose Outbrain.
  • Main ROI depends on how you calculate your reach and impact - Outbrain gives you data on lead conversion but is that long-term conversion or not? - Outbrain isn't able to tell that in short term.
So we had demos and trial versions for Taboola, AdRoll, ContentStudio. All aim to help businesses find more customers on the web and help them grow. What stood apart for us was Outbrain's automation in lead discover, verification and personalized content for us and thus structure our branding and be in sync with our purpose statement.
Good and quick resolution of tickets, good documentation for integration and personalization, helpful and knowledgeable support staff.
We give Outbrain's capabilities 8 because of its abilities to find relevant leads based on personalization, geography and then help in integrating those insights into more powerful PR campaigns at the same time. Why I gave 8 and not 10 is because even though we are able to make more engaging content for the users what could be more powerful is having more powerful conversations thereafter.

Do you think Outbrain delivers good value for the price?

Yes

Are you happy with Outbrain's feature set?

Yes

Did Outbrain live up to sales and marketing promises?

Yes

Did implementation of Outbrain go as expected?

Yes

Would you buy Outbrain again?

Yes

  • Ability to give insights into how target audiences are reached - by platform, geography, campaigns, time, etc.
  • Great distribution network - ability to connect securely with audience on the open web.
  • Gauge the performance of highly rich data campaigns on lead conversions.
  • Configuration of content.
  • Organic dashboards than traditional graphics on a wide range of websites and platforms.