Perfect email automation for sales development
August 29, 2019

Perfect email automation for sales development

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outreach

We use Outreach mainly for sales development where we send emails at scale. Our account executives use it occasionally for prospecting too. We use mainly email automation and email tracking (opens, clicks, responses). It's great for sharing templates and sequences among the team. I'm managing the Sales Development team and don't use it myself, so I rely on their positive feedback and the reporting/managing aspect. I also think Outreach's resources are awesome.
  • Integrate with your own email server. The main reason why we switched email automation is because of deliverability. Outreach sends emails from your own email server, that with branded tracking URLs emails, are less likely to end up in spam folders or being flagged as "marketing." Looks like if you send an email via Outlook.
  • Robust solution. Functionalities work great without technical issues.
  • Integrations are a big plus. Works well with Salesforce and even Drift.
  • No subject line switching within a sequence. It's either a thread with "Re: [..]" or new emails.
  • Sales enablement, in general, allows us to prospect at scale.
  • Outreach specifically, helps make sure our emails are actually reaching the person in a "human" not marketing flagged way or their junk box.
Tout's main problem was the email deliverability. Often our emails ended up in spam or were marketing flagged. We only knew about spam because people told us. Tout has a category of "spam" but only indicates this when someone manual flags the email as spam.
In my opinion, it's the best email automation/sales enablement software out there for our purposes. It could use some functionalities other platforms have like pulling in dynamic content from outside sources and subject line variations within a sequence.