Item: Owler
Rating: 8
Author: Jonathan Garbin

Use Cases and Deployment Scope

Owler is a great tool for prospecting. In multiple roles where I've used their platform I've been able to expand my prospecting base by approaching businesses across an entire vertical that share a similar space with either a prospect I've landed, or a prospect that I received a "no" from.

Pros and Cons

Useful Daily Reports
Competitive Analysis
Prospecting

Making Custom Lists A Part Of The Plus Plan

Return on Investment

Allows me to better focus my resources on verticals and companies that have the best rate of return

Alternatives Considered

Lead411

I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.

Key Insights

Do you think Owler delivers good value for the price?

Yes

Are you happy with Owler's feature set?

Yes

Did Owler live up to sales and marketing promises?

Yes

Did implementation of Owler go as expected?

Yes

Would you buy Owler again?

Yes

Other Software Used

Lead411, HubSpot CRM

Likelihood to Recommend

Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.

Owler - A Useful "Win-More" Prospecting Tool

Overall Satisfaction with Owler