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Pardot - Awesome for Marketing Automation
Updated March 17, 2020

Pardot - Awesome for Marketing Automation

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot

We use pardot for landing pages (and forms) and drip campaigns for lead generation.
  • Drip campaigns that trigger off sales funnel actions.
  • Integration with Salesforce.
  • Great UI/UX.
  • Reporting layouts aren't customizable.
  • Could have better integration with Salesforce, particularly the ability to write to account, opportunity or custom objects, and better syncing with SFDC.
  • Solid lead gen tool.
  • Increases sales team efficiency.
Pardot is great for giving sales teams more touches in lead generation and prioritization of prospects.

Salesforce Marketing Cloud Feature Ratings

9.6
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
10
Landing pages
9
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
4.0
Social sharing and campaigns
4
6.0
Dashboards
6
Standard reports
6
Custom reports
Not Rated
8.7
API
9
Role-based workflow & approvals
Not Rated
Customizability
9
Integration with Salesforce.com
8

Using Pardot

Evaluating Pardot and Competitors

Pardot Support

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
I had a tricky, time-sensitive situation and called during office hours. The team took my call, asked questions, and came back with a solution while I was still on the phone. The customer support team truly is world class.

Using Pardot

Straightforward UI/UX for a VERY robust and powerful tool.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Lots to learn
  • Great drip program setup
  • Easy to create landing pages and forms
  • Great email template setup
  • Reporting