Decent marketing automation tool, but better ones are available.
Anonymous | TrustRadius Reviewer
May 16, 2019

Decent marketing automation tool, but better ones are available.

Score 5 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Pardot

We use Pardot across our entire global organization for all of our webforms, outbound email campaigns, marketing automation, lead scoring, landing pages, etc. Using it globally we're able to share our creations throughout our company and reuse them in other countries. Pardot helps us keep in contact with our clients and engage prospects while trying to increase sales.
  • Easy to share resources globally
  • Easy to copy and modify resources
  • Easy to organize
  • Lack of automated tracking redirects is frustrating
  • Things that should be easy to edit on an email or a landing page are sometimes very difficult for no rhyme or reason
  • While it's easy to organize, if your folders go down below the fold you have to scroll up to see everything.
  • Improved our marketing automation over our last system
  • Increased sharing between marketing teams globally and sped things up in that regard
  • Integration with Salesforce is a welcome addition.
The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much more capability and does everything better than Pardot.
Overall Pardot is fine, but there are much better tools out there. Marketo seems more advanced as a marketing automation tool offering tracking link redirects and is easier to segment lists. Pardot is very limited on the marketing automation aspect side of things which can be very frustrating when you're trying to come up with a workaround.

Pardot Feature Ratings

Dynamic content
5
Ability to test dynamic content
5
Landing pages
7
A/B testing
8
Mobile optimization
6
Email deliverability
6
List management
5
Triggered drip sequences
5
Lead nurturing
6
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
5
Calendaring
5
Event/webinar marketing
5
Social sharing and campaigns
5
Dashboards
5
Standard reports
5
Custom reports
5
API
5
Role-based workflow & approvals
5
Customizability
5
Integration with Salesforce.com
5