Pardot and Salesforce Go Hand in Hand
Anonymous | TrustRadius Reviewer
July 06, 2019

Pardot and Salesforce Go Hand in Hand

Score 8 out of 10
Vetted Review
Verified User
Review Source

Software Version

Enterprise

Overall Satisfaction with Pardot

Pardot is being used across the whole organization. We use it for web forms, all email marketing efforts, and as a database. Our company uses Salesforce, and we chose Pardot because it is built into Salesforce and syncs instantly. Also, we really wanted a platform that has a visual email workflow.
  • My favorite feature of Pardot is the visual email workflows. It's very easy to see how leads will flow down the sales funnel.
  • Forms are very easy to create and manage. We have completely switched over all of our form to Pardot.
  • Pardot is built into Salesforce, making syncs instantaneous.
  • You have to pay extra if you want good customer support.
  • Sometimes the platform can be a little sluggish when trying to upload or download data lists.
  • Expensive. They are one of the more expensive platforms out there.
  • It's helped us create multiple automated email flows.
  • The multiple scoring option helped us create a really useful lead scoring system.
  • Sometimes we hit our prospects and have to pay extra to continue to send emails and house them on the database.
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming from Marketo, it was nice to use software with a visual editor.
Pardot is great if you are using it to manage forms, emails, and all of your lead flows. Pardot works extremely well if you are using Salesforce. They are owned by the same company and the sync is fantastic.
I wouldn't use Pardot if you are a small company. They are very expensive. I also wouldn't use Pardot to build landing pages, as the builder is not that great.

Pardot Feature Ratings

WYSIWYG email editor
6
Dynamic content
5
Ability to test dynamic content
6
Landing pages
3
A/B testing
10
Mobile optimization
9
Email deliverability
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Dashboards
8
Standard reports
7
Custom reports
6
API
Not Rated
Role-based workflow & approvals
10
Customizability
5
Integration with Salesforce.com
10