Excellent impact analytics and lead generation tool
December 11, 2019
Excellent impact analytics and lead generation tool
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Pardot
Bepress uses a Pardot integration with Salesforce CRM to manage email campaigns and measure impact. With marketing campaigns spanning dozens of market segments, and with the task of managing each falling on one coordinator, it's essential to have software that tracks the efficacy of messages to specific segments. It's just not possible for the human memory alone to do this, but with Pardot we could track opens and links within specific campaigns, allowing us to hone our message to specific audiences based on past results.
- Market segmentation.
- Impact analysis.
- UI can be somewhat complex.
- Requires careful attention to naming syntax when creating new campaigns etc.
- Increased engagement with email campaigns.
- Tailored insights and leads generated for sales team.
I wasn't involved in the selection or buying process, so I can't really speak to the reasons we selected Pardot over other tools, although I know there was an evaluation process and that Pardot was selected in part due to availability of impact analytics.
25,000 to 100,000