Great for nonprofit email campaigns
May 25, 2021

Great for nonprofit email campaigns

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Pardot

We use Pardot for email marketing campaigns for nonprofit organizations. The platform is easy to use when managing a variety of templates, campaigns, and segmentation lists.
  • Easy to create visually appealing emails
  • Salesforce integration
  • List segmentation
  • Versioning
  • Support
  • Improved reporting
  • Ease of use
Pardot offers equal or better performance when compared to other industry leaders. It's as user-friendly as Emma and Mailchimp and outpaces others like Blackbaud Luminate. The WYSIWYG (like all other email platforms) has some quirks to navigate around, but it's generally easy to use. The integration with Salesforce allows for more thorough reporting and a deeper view into the constituent journey.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Pardot is well suited for nonprofit email campaigns and provides quality reporting on performance. It offers the ability to customize emails while also providing an easy-to-use interface for more novice users.

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
9
Email deliverability reporting
9
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
9
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10